Covid-19 has resulted in a global change in promotional spending. In Nigeria, while some brands are still in shock, others are adjusting and adapting to new ways of surviving and this includes cutting of promotion [...]
According to the great Greek Philosopher Aristotle “Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something [...]
The Consumer is the pivot around which every marketing system revolves. For a brand to thrive, it must appeal to and gratify some Consumer need and no business can be successful if it disregards the [...]
Stella Okpala is The Principal Deep Diver at Deep Dive Research Limited. She is a fine blend of experience and fresh new perspective, combining creativity with knowledge borne of over 2 decades of Research practice. [...]
Background: The World is ravaged with the Coronavirus (COVID-19) Pandemic, with recorded cases at this morning, May 10, 2020, close to 4 million, with over 274,361 deaths! The steady rise in the number of confirmed [...]
Nigerians are a unique and a dynamic set of people known for their openness and receptiveness. Our communal way of life will not allow an opportunity to greet friends and family in warm embrace and [...]
The word ‘distance’ has become the watchword in recent times. Covid19 continues to set the pace for living in the World today. The Pandemic has not only occasioned pains, but has occasioned gains as well. [...]
The Consumer is the pivot around which every marketing system revolves. For a brand to thrive, it must appeal to and gratify some Consumer need and no business can be successful if it disregards the [...]
The Corona virus disease (COVID 19) has brought the world to its knees. Many have paid the ultimate price around the world and more casualties await, very sadly. Economies have seen upheavals like never before, globally [...]
Covid19 Has Left No Sector Unscathed As It Ravages On. What is the implication of the Pandemic for Brand Communication? Is My Message Right At This Time or Not? Is there a need for communication [...]
