Stella is genuinely passionate about qualitative research and its effective application for enriched quality of business decisions. She brings to Deep Dive, a fine blend of experience and fresh new perspective and prides herself on personal involvement with every project; combining creativity with knowledge borne of years of practice.
Stella has personally conducted and coordinated countless projects spanning a broad spectrum of industries and successful multi-national brands, across sub-saharan Africa – Nigeria, Benin, Togo, Ghana, Cote d’Ivoire, Senegal, Cameroon, Gabon, Tanzania, D. R. Congo. She is multi-lingual and works with equal ease in English, French, and her native language, Igbo.
She holds a Master of Art Degree in Translation (English & French) and AC Nielsen Burke Institute’s Certificate of Proficiency in Research. She is an active participant at international conferences and workshops on research.
Stella is a NIMRA Fellow and was Vice President, Nigeria Marketing Research Association (NIMRA) and Country Representative, ESOMAR (2004).
Stella is an active member of The Association for Qualitative Research, UK.
Prior to setting up Deep Dive Research Limited in 2005, she was at various times, Deputy Managing Director, RMS (Now Kantar TNS). and Managing Director, Research Solutions.