Deep Dive Research Limited is, primarily, a Qualitative Consumer and Marketing Insights Consultancy.

We are dedicated to providing manufacturers, service providers and organizations that desire deep connection with consumers and the general public with insight and expert consulting, to grow brands and businesses.

We build effective partnerships for insight and foresight driven decisions in business.

Deep Dive Research also undertakes social research to understand knowledge, attitude and practices as regards diverse socio-cultural issues as well as public opinion on current societal and public affairs issues of interest to both Government agencies & Non-governmental organizations.

If your business is in the West African Sub region and Cameroon, we are your Professional Partners.

The Team

Stella Okpala

Stella Okpala

Managing Director

Stella is genuinely passionate about qualitative research and its effective application for enriched quality of business decisions. She brings to Deep Dive, a fine blend of experience and fresh new perspective and prides herself on personal involvement with every project; combining creativity with knowledge borne of years of practice.
Stella has personally conducted and coordinated countless projects spanning a broad spectrum of industries and successful multi-national brands, across sub-saharan Africa - Nigeria, Benin, Togo, Ghana, Cote d'Ivoire, Senegal, Cameroon, Gabon, Tanzania, D. R. Congo. She is multi-lingual and works with equal ease in English, French, and her native language, Igbo.
She holds a Master of Art Degree in Translation (English & French) and AC Nielsen Burke Institute's Certificate of Proficiency in Research. She is an active participant at international conferences and workshops on research.
Stella is a NIMRA Fellow and was Vice President, Nigeria Marketing Research Association (NIMRA) and Country Representative, ESOMAR (2004).
Stella is an active member of The Association for Qualitative Research, UK.
Prior to setting up Deep Dive Research Limited in 2005, she was at various times, Deputy Managing Director, RMS (Now Kantar TNS). and Managing Director, Research Solutions.

Lois Awighoze

Lois Awighoze

Research Consultant

Lois is a graduate of Accounting. With 6 years experience in the field of Qualitative Research, uncovering the human mind comes with natural ease for her. Her analytical skills are geared towards uncovering insights for brands and businesses. Lois has managed many Research Projects of varying nature, across diverse product categories and brands, in both Nigeria and Ghana. She is an active member of Nigeria Marketing Research Association (NIMRA).

Elizabeth Onoja

Elizabeth Onoja

Senior Research Executive

Elizabeth holds a degree in English Language from the University of Abuja. She is an active member of Nigeria Marketing Research Association (NIMRA). Elizabeth has experience across various kinds of Research including Advertising, Brand Image and Positioning, Concept and Product Tests and New Product Development among others, across various Industries and product categories.
Her comprehension of Hausa culture and fluency in the language prove invaluable in the understanding of the Northern consumer. Elizabeth has excellent communication skills and a knack for reading between the lines that give her an edge and make for insightful reporting.

Sodiq Adepoju

Sodiq Adepoju

Research Executive

Sodiq holds a Masters Degree in Sociology from the University of Ibadan, where he graduated with Distinction. He is bilingual and moderates with equal ease in both English and Yoruba languages. He is lettered in the realm of social theorizing and has a knack for effectively dissecting and providing illumination on social behaviour. Sodiq effectively analyzes and reports with a vision to problem-solving. Sodiq works on a wide range of brands, across diverse product categories. He is a member of the Nigerian Marketing Research Association (NIMRA).

Amaka Ezike

Amaka Ezike

Trainee Research Executive

Amaka holds a Masters Degree in Marketing from the University of Lagos. She has years of field experience and therefore understands the significance of quality control towards authentic Consumer participation and feedback. Amaka is an excellent Moderator. She is multilingual and moderates with equal ease in English, Igbo and Yoruba languages. Her deep knowledge of marketing allows her understand the problem from the Client’s point of view and enables her make relevant recommendations for well informed decision making.

Clientele